Filipinta Beauty is a Filipina-owned beauty brand celebrating Philippine culture and enhancing the distinct beauty of every Filipina. The name "Filipinta" combines "Filipina" and "pinta," meaning "face paint for Filipinas." Founded by New York-based multimedia designer Hana K., it began as a passion project in 2019 and grew into a thriving small business with a supportive community. Hana, the Creative Director, designs packaging and materials, while Jasel, the Product Developer, creates and curates products.
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