Sarap Now
Sarap Now

In the "Our Story" section of your shop's page, you can start diving into the reasons why you started doing what you do. A loyal group of customers can be built up by having an "Our Story" section that is both informative and interesting. It can also lead to things you didn't expect, like press coverage, collaborations, and new chances. We've written about The Art of Storytelling which should provide a great foundation for your page.

It might seem challenging to decide how to best translate your shop's story into words and graphics. Have no fear, here are four pointers to get you going.

1. Tell Us Why You Started

The greatest about pages tell a compelling tale of how the shop owner got started. Sharing important background information will connect customers with your brand on a personal level. This information should include the initial creative spark, major milestones, and how your business has progressed.

2. Use Videos and Images as tools

Another element of excellent "Our Story" sections is the use of high-quality photographs. Include pictures of you working in your workspace and honing your craft and give customers a peek behind the scenes. If you have a video from another social media source or site, you can embed the video onto your page and really let the video highlight your work.

3. Show Off What Makes You Unique

Highlight unique materials, production processes and anything else that might help your shop stand out. Paint a vivid picture of why customers should care about you and your products vs. whatever else is out there in the webesphere.

4. Let Them See You

Some makers are camera shy. We get it, but sometimes putting a face to the name helps build an online relationship with your buyers. This is especially important if you regularly show up at makers markets and pop-up events. Customers will remember meeting you, the experience you gave them, and will enjoy browsing more of your collection, even when you aren't there.

What are your tips for telling your shop's story?

Leave a comment
All comments are moderated before being published.

Read our Privacy Policy and Terms of Service.

Related posts

  • The Art of Holiday Packaging: Crafting Lasting Impressions

    The Art of Holiday Packaging: Crafting Lasting Impressions

    As the holiday season draws near, it's time to infuse a little extra magic into your gift-giving. Holiday packaging isn't just about concealing presents; it's about crafting moments of wonder and delight. Let your packages tell a story of thoughtfulness and love that lingers long after the wrapping paper is torn away.
  • 'Tis the Season to Shine: Effective Social Media Marketing for Holiday Sales

    'Tis the Season to Shine: Effective Social Media Marketing for Holiday Sales

    The holiday season has arrived, and for online sellers, it's like the grand finale of the year—an opportunity to dazzle and delight customers with your products. Social media, with its festive charm and expansive reach, is the perfect stage for your brand to shine. In this post, we'll delve into the art of effective social media marketing for holiday sales, uncovering strategies that will make your business the star of the season.
  • Holiday Season Sales: A Seller's Guide to Success

    Holiday Season Sales: A Seller's Guide to Success

    The holiday season is a magical time of year, filled with twinkling lights, cozy sweaters, and the joy of giving and receiving. But for online sellers, it's also a season of tremendous opportunity. With the right strategies and a little bit of holiday magic, you can make this season the most wonderful time of the year for your online business. In this post, we'll explore some key strategies and tips to help you capitalize on the holiday shopping season, from crafting irresistible promotions to creating memorable gift guides and enhancing customer engagement.
  • Leverage Your Existing Customer Reviews Like a Pro

    Leverage Your Existing Customer Reviews Like a Pro

    If you're a seasoned seller running a successful Direct-to-Consumer (DTC) website or thriving on other marketplaces, we've got some golden advice that will help you establish yourself with a bang.